Impactful Ventures

WITH WeBuust
Sustainability

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Impactful Ventures

WITH WeBuust

High risk, high reward and big exits define startups generally. What if they were approached from an alternative angle?

Sustainability

Background

Companies exist to generate profit for their shareholders. Today’s hyper effective markets enable examples going to extremes, eventually resulting in unsustainable development from global perspective. An alternative, where companies’ key performance indicators would also take the social impact into account, has been brought up in public discussion.

While there is a long way to go before reaching a state where profitability is truly rivaled with any other aspect, modern values have begun to gain foothold. How might startup-driven change of attitudes generate impact on a bigger scale, appealing younger generations in becoming entrepreneurs when their personal values are aligned with business opportunities?

Challenge

Usually, societal value-driven business ideas are, understandably, overshadowed by the ones with higher profit potential. That, together with brutal success rates of startups are a recipe to repel a certain segment of potential entrepreneurs with novel venture ideas. We want to explore a more inclusive startup scenery, where diversity and variety blossom.

What kind of impact might alternative evaluation metrics have on potential entrepreneurs? Would angel investors be ready for such changes and how might the game change? Could such model with startups be the driver for a change for new dynamics in global business or is the world not ready to change yet?

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