Extrasensory Students

WITH Quiet On
Future Insights & Markets

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Extrasensory Students

WITH Quiet On

Which opportunities might QuietOn’s sleep earbuds enable if they were repurposed for students’ everyday life?

Future Insights & Markets

Background

The Hyperconnected environment of today is bombarding us with mixed stimuli anywhere we go. Regarding studies, attention spans have shortened, and new means communication are designed continuously to get information effectively through.

What if we took a step back and supported people to receive information in the good old fashion by filtering noise and amplifying the necessary? Our noise-cancelling ear plugs filter out low-frequency noise and are able to amplify e.g. speech frequencies. The plugs were initially designed for sleeping, but it seems like there’s a real market need among students in their everyday life. How might we serve them best with some personal peace?

Challenge

Noise-cancelling on-ear earphones have been successful e.g. in open offices already for years. However, as our plugs are nearly invisible, we assume they would be preferred for comfort and so that surrounding people don’t think users are listening to music all the time, blocking initiation of conversation.

Which aspects of student life might benefit from noise cancelling? Is there a real issue of not hearing speech in the everyday life? Which are the attitudes towards a device that concentrates on those two jobs instead of e.g. playing music? How might we attract students to try out our solution of personal peace in a way that resonates among them?

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