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More Than Just Housing

WITH PSOAS



What is the future of
themed student housing and services linked to it?

Background



Moving into PSOAS
housing signifies a great change in life. Students are starting their studies,
moving out on their own, and building a new social circle. We want to ensure
that the housing solutions support this transition.


By looking into themed housing
and customer segments, PSOAS aims to create more than just housing. By joining
this project, you will have the opportunity to help PSOAS figure out how to
make this a reality.

Problem



In this project, PSOAS
will dive into one or more segments that have been identified from their
customer base (such as Nature Lovers, Sporty People or Academically Focused
Students) to see if they can identify what makes these customers tick. Get into
the minds of your fellow Millennials and Post-Millennials to answer the
following questions:


What are the needs and
wants of different customer segments?


What would enable them
to live active life or, on the other hand, relax?


How can we enhance and
support the above-mentioned aspects through housing?


How could a normal
student house be made into a themed home?



How can a housing
company support the communities built around the different themes?


What kind of additional
services could be designed to fulfill the needs of our customers?


We are looking for
motivated students from all fields, but especially students studying Behaviors
Sciences, Behavioral Economics, Design Thinking, Architecture, and
Environmental Engineering should definitely apply!

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